Digital outdoor signage is an evolving market with most of the solutions coming from Asia, these solutions can be primary plug and play solutions just like the digital poster or a more complex solution could be a substantial video wall, but there are some hardware that do make life easier.
This is a digital signage grade display that has a built in media player, this enables any store owner to build their own data or even get suppliers to deliver the sales media to market the suppliers goods, all that would need to be done is load the advertisements onto a computer and dragging the content to the memory card via a card reader, here the content is kept. The memory card is then plugged into the media player and the advertisements will appear on the monitor.
Now this is were things get fascinating, as the media is controlled through a remote control, so now you can have endless alternatives on how the media is presented, for instance in landscape or portrait, ticker at the bottom or no ticker, (including a variety of sizes of ticker), how the photos and videos merge into one another.
When configured properly an LCD poster can power on and off at a particular time ensuring that the hardware is only running when it is needed to publicize products or services.
A digital poster is predominantly used indoors; nevertheless there are some units that work very well out of doors too.
As you can see if you can drag a picture from your computer and add it to your iPad you can construct jaw dropping and customer grabbing attention.
Now the other end of the industry – The Video Wall.
A video wall is a major area that is used to show a large image or video, we have all viewed these at shopping centres, they have traditionally consisted of large flat screen televisions, these are special monitors as they are commercial grade with a very small bezel around the edge of the TV.
Now what deters businesses of investing in this kind of digital signage is that they have been regarded as costly and extremely inflexible, specially when used at music concerts to enlarge the image of the performer so the people at the back of the arena can see the pop stars.
However the difficulties are that the monitors take up a lot of space, they are fragile and configuring them up before the gig is time consuming.
But now with the development of an LED flexible video wall, things are about to change.
Outside electronic signage is evolving first from using LCD technology to LED, now this flexible video wall is utilising LED technology with vivid colours and clarity never seen before in outdoor digital signage, the pixel density is 2,300 each and every square metre.
The LED video manager is the brains of the solution, this includes of a sender and receiver and as the names suggest send and receive the image or video adverts that is to be shown.